Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

Authentic Sado : Cuisine and Culture

From traditional dishes, sweeping scenery, festivals and dances – there is more than enough to discover from the snowy heart of northern Japan to the shores of Sado Island, a place where deities can still be seen dancing across the sea…

The Blessings of the North

Hokkaido is a region of rugged beauty, warm people, rich culture, and some of the freshest cuisine available in Japan. A place that is in harmony with nature, it is easy to lose oneself in the deep forests, towering mountain peaks, and clear waters of this region.

Finding Kyushu

Kyushu is a land of verdant scenery, spirited people, and some of the most delicious cuisine to be found in Japan. From towering castles, multi-cultural districts seemingly preserved in time, and the sweeping valleys in the heart of Kyushu, there is always something to do.

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EXPERIENCE PROGRAM

「Embark on a new journey」~ Beyond Niigata`s port lies the timeless island – Sado ~

Uncover the mysteries of Niigata and visit Sado Island

Private hiking tours to Mt. Tsurugi & the headwaters

Enjoy a guided hiking tour through the Tsurugi mountain range according to your preferences.

A Journey to the Land of Sea and Wind

A charming coastal city with a unique history serves as a gateway to a hidden island.

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HIGH LIGHTS

Explore or Travel to Japan

JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.