Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

Sea in the Sky : Nature Like No Other

Beneath the fiercely azure sky that has earned the moniker “Yatsugatake Blue,” is a land of rich nature, rustic vineyards, and mountain top views that see the land and sky disappear into each other.

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

Authentic Sado : Cuisine and Culture

From traditional dishes, sweeping scenery, festivals and dances – there is more than enough to discover from the snowy heart of northern Japan to the shores of Sado Island, a place where deities can still be seen dancing across the sea…

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EXPERIENCE PROGRAM

E-Bike Coastal Cycling

It is easy to enjoy the coastal scenery of the area gliding along the rides atop a rental E-bike.

Beppu Kannawa Jigoku (“Hell”) Steam Tour

The unique dish of Kannawa Onsen is jigoku-mushi, in which fresh vegetables, meat and fish are steamed in a jigoku kettle (called a “hell”) with 100 °C hot spring water.

A Land Untouched

The areas that are now Akan-Mashu National Park and Kushiro Shitsugen National Park have long been inhabited by the local Ainu.

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HIGH LIGHTS

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JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.