Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

Authentic Sado : Cuisine and Culture

From traditional dishes, sweeping scenery, festivals and dances – there is more than enough to discover from the snowy heart of northern Japan to the shores of Sado Island, a place where deities can still be seen dancing across the sea…

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

Mountains and Fields Painted with Local Color

From the soil of Niseko comes the rich bounty of the region. A land of fields and farmers framed by the mountain and blue sky, there are a myriad of activities, locations, and dishes to connect visitors with the culture and beauty of the area.

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EXPERIENCE PROGRAM

Kanabiki Falls “TAKIGYO”

The mysterious Kanabiki Falls are an ideal location to take part in this ancient tradition.

「Embark on a new journey」~ Beyond Niigata`s port lies the timeless island – Sado ~

Uncover the mysteries of Niigata and visit Sado Island

The Niseko Mountain Range

The Niseko Mountain Range is a collection of 11 mountains that stretch from east to west.

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HIGH LIGHTS

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Explore or Travel to Japan

JAL　JAL Japan Explorer Pass

JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.